Josh
Popkin

Josh Popkin builds at the intersection of attention, psychology, and scale.

His journey started in the trenches of the creator economy. In 2020, Josh built a digital audience of 3.5 million followers on TikTok, capturing over 100 million views monthly. Recognizing a massive market gap, he translated that raw attention into infrastructure by co-founding an influencer management agency and scaling it into one of the fastest-growing firms in the space.

But hyper-growth without a foundational strategy is unsustainable. Facing the intense pressures of the industry, Josh stepped back to navigate his own recovery and mental health journey — a pivotal reset that fundamentally changed how he viewed building businesses. He realized that raw noise is fleeting; true resonance requires structure.

Driven to master the mechanics of sustainable growth, Josh earned his MBA from Cornell University as a Merit Scholar, building on his foundational degree in Markets, Innovation & Design from Bucknell University. During this time, he authored Play Offense, a deep dive into the architecture of modern business that argues a vital truth: great products don't win markets — strategic product positioning does.

Today, Josh is the founder of Position Strategy Group, a strategy consultancy focused on AI search visibility for real estate, and he helps next-generation entrepreneurs position their products to win their markets.